Portfolio

Lynn Smythe's Freelance Writing Portfolio

Note: This page contains links to my long-form writing samples including blog posts, press releases, website copy, and magazine articles. Visit my Pinterest board to see samples of my graphic design and social media posts including Instagram, Pinterest, Facebook, infographics, print ads, banners, emails, newsletters, and more: Lynn Smythe Social Media Samples.

Freelance writer Lynn Smythe

Senior Copywriter | Content Manager | Marketing Communications Consultant

I am a Marketing Content Strategist specializing in SEO Copywriting, Copy Editing, Public Relations, Reputation Management, Crisis Communications and Social Media Influencer Marketing. I am available for new consulting, contracting, and freelancing opportunities.

My work has been featured in many online sites and in magazines, and other print publications, including Thrive Global, Transformations Treatment Center, Family Footwear Center, Stanton Optical, VeggieLife, BackHome, The Herb Quarterly, The Old Farmer's Almanac, The Crafts Report, Altered Arts, Beadwork, Jewelry Crafts, Lapidary Journal and Llewellyn's yearly Herbal Almanac.

In my free time, I cover a variety of lifestyle and outdoor activity topics on my Creative Cottage blog. When I'm not busy not researching or writing articles I enjoy swimming, biking, running, standup paddleboarding and training for long-distance endurance events to support my favorite non-profit charity organizations.

EDUCATION AND CERTIFICATIONS

  • University of Rochester - Bachelor of Arts
  • SEMrush - Keyword Research Certification
  • SEMrush - SEO Toolkit Certified
  • HubSpot Academy - Content Marketing Certification
  • HubSpot Academy - Inbound Marketing Certification
  • HubSpot Academy - Social Media Certification
  • Adult/Community Education - Creating WordPress Websites (basic HTML and CSS)

CORE SKILLS

  • Blog Posts – researching, writing, editing and uploading content to content management systems (WordPress, MODX, TypePad, Magento, BigCommerce and Shopify), adding images and alt tags, in-bound and out-bound links, title and meta descriptions
  • Content Marketing Analysis – for startups and existing businesses looking to expand
  • Corporate Biographies – for use on websites, print publications and as introductions at public speaking engagements
  • CRM – working knowledge of customer relationship management software including Infusionsoft, Salesforce and HubSpot
  • E-commerce - product descriptions for retail stores and consumer packaged goods using BigCommerce, Amazon Seller Central, Magento, Shopify, Etsy, Ebay and WooCommerce
  • E-blasts – to announce upcoming conferences, events and trade shows
  • Editorial Calendars – to create a comprehensive content marketing plan for all company brands
  • Infographics – researching, writing and creating mockups in Canva before passing off to the graphic designer for the final proof of concept
  • Landing Pages – specific website content including a call to action (CTA)
  • Magazine Articles – interviewing Subject Matter Experts (SME) to write feature articles
  • Newsletters – e-mail newsletters using Constant Contact and Mail Chimp
  • PowerPoint Presentations – used for team building, workshop presentations and in-house training materials
  • Press Releases – for new product launches, grand openings, community service initiatives and award announcements
  • Product Descriptions – for Magento, Shopify, eBay, Amazon and WooCommerce e-commerce websites
  • Scripts – worked with Sales and Customer Service departments to create product guidelines and FAQ
  • Social Media Marketing – Creating campaign strategies for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr, Medium, Quora, Houzz and Reddit
  • Website Development – creating sites maps, researching, writing and editing content
  • Workflow Monitoring – using Slack, Asana, Wrike, Trello, Basecamp and similar project management tools

Footwear and Footcare Writing Samples

Click on any of these links to see samples of footwear and foot health content I've written for one of my retail clients.

CBD Writing Samples

Image by Julia Teichmann from Pixabay

Click on any of the links shown below to see samples of cannabidiol content I've written for a few of my health and wellness clients.

Real Estate Writing Samples

Image by Gerd Altmann from Pixabay.

Click on any of the links shown below to see samples of blog posts I've written for various realtor, real estate, and property management companies.

Plastic Surgery Writing Samples

young woman wearing cap

Click on any of the links shown below to see samples of cosmetic surgery blog posts I wrote when I was working for an online MedSpa directory.

Pain Management Writing Samples

man with sore neck

Click on any of the links shown below to see samples of pain management, pain relief and pain treatment blog posts I wrote for MidSouth Pain Treatment Center as a freelance writer for ClearVoice.

Mental Health Writing Samples

inspirational messages on rocks

Click on any of the links shown below to see samples of anxiety and depression treatment blog posts I wrote for Pacific Ketamine Institute as a freelance writer for ClearVoice.

Addiction Treatment Writing Samples

Click on any of the links shown below to see samples of addiction treatment blog posts I wrote when I was working for Transformations Treatment Center and Summit Detox Facility and other clients in the behavioral health space.

Thrive Global Writing Samples

Thrive Global is Arianna Huffington's (formerly of The Huffington Post) latest website devoted to health, wellness and mindfulness. Click on any of the links shown below to see samples of feature articles I've written on general fitness topics, corporate wellness, behavioral health and addiction treatment.

K-12 & Higher Education Writing Samples

Click on any of the links shown below to see samples of B2B marketing content, press releases and blog posts I wrote for a client in the K-12 and higher education space.

Press Release Writing Samples